Weller 12-year-old Bourbon has become a highly sought-after whiskey, prized for its smooth taste and connection to the esteemed Pappy Van Winkle brand. However, its limited production, soaring demand, and inflated secondary market prices have made it increasingly rare, turning it into a collector’s gem.
Key Takeaways:
- Weller 12 is produced in limited quantities, which leads to a lack of supply.
- Popularity has increased, and demand is increasing beyond the available supply.
- Store suppliers often mark prices due to high demand and limited accessibility.
- The aging process requires patience, as each bottle is 12 years.
- A rich secondary market has emerged, making it difficult for average consumers to find.
Limited Production
The producer of Weller 12 restricted Buffalo Trace Distillery and specifically kept production for the sake of quality and originality. Limited production entails smaller bottles being made available to people, which contributes to the shortage.
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High Demand
Weller 12 has gained immense popularity among bourbon enthusiasts and collectors. Its smooth taste and association with the esteemed Pappy Van Winkle brand have heightened its appeal, leading to demand that far exceeds supply.
Retail Markup
The suggested retail price for Weller 12 is around $40, but finding it at that price is nearly impossible. Due to high demand and limited supply, most retailers and wine monopolies raise the price significantly. Collectors and bourbon lovers are willing to pay a premium to secure a bottle. Some stores bundle Weller 12 with other products or reserve it for loyal customers, making it even harder to find at a fair price.
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Aging Process
Weller 12’s long aging period is a key reason behind its rarity.
- Twelve-Year Maturation: Weller 12 is aged for 12 years, allowing it to develop deep, rich flavors and a smooth finish.
- Slow Production Cycle: Unlike mass-produced spirits, bourbon aging cannot be rushed, meaning supply remains limited.
- Fixed Supply, Rising Demand: Since production started over a decade ago, the number of bottles available today was determined years in advance.
- Quality Over Quantity: Buffalo Trace Distillery prioritizes quality, ensuring that each batch meets high standards, even if it means fewer bottles.
- No Quick Solution: Even if production increases now, new bottles won’t be available for another 12 years, keeping Weller 12 scarce.
Secondary Market
The scarcity of Weller 12 has led to a highly competitive secondary market, where bottles are resold at significantly inflated prices. Collectors, resellers, and bourbon enthusiasts drive up demand, often paying several times the original retail price.
Online marketplaces, private sellers, and auction sites capitalize on this trend, making it increasingly difficult for the average consumer to find a bottle at a reasonable cost. Since supply remains limited, more buyers turn to the secondary market, further pushing up prices and reinforcing Weller 12’s status as a rare and expensive bourbon.
(FAQS)
Q. Why is Weller 12 so expensive?
Limited production and high demand drive up Weller 12’s price. Retailers and resellers often increase costs, making it more expensive than its suggested retail price.
Q. Is Weller 12 still being produced?
Yes, Weller 12 is still in production. However, its limited availability is due to high demand and the lengthy aging process.
Q. Are Weller 12 equivalent bombers?
Yes, Andre Whed Borbons like older fistur and Larne are endowed with the same flavor profiles and might be more readily available.
Final thoughts
Weller 12 Limited availability, high demand, long aging and synergy of market forces. While these ingredients form the pull, they also present it as a rare find for bombing enthusiasts.
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